It’s here, the big reveal, the moment of truth…I just went all Joanna Gaines over here at my little home on the internet, and friends,

I LOVE IT SO MUCH! 

This website is ME. But before we go into all that, I want to tell how I got here. I have been a photographer for 10 years. During those early days of my business, I built my first website with a friend using WordPress. Guys, we’re talking leopard print everywhere… cause that was my thing back in the day. I was even so excited when my matching leopard marketing pens came in the mail! There were late nights teaching myself to code so that the design would look right on the page, and more tears than I am ready to admit. But it was mine and I was proud of it. 

As I grew in my craft, I began taking courses and attending conferences to improve my skills and develop as a businesswoman. I was hungry, consuming course after course. Educators like Katelyn James and Julie Paisley provided me with invaluable advice on how to build a brand that reflected my core values. Conferences like Showit United introduced me to a whole new level of artist that I wanted to be. It was at the United conference I was introduced to the Showit platform – and I have my friend Raelene to thank for that.

Showit created something amazing. They aren’t just a website company. They are a community of creative artists that care about seeing other artists become successful. I was sold on being apart of the community, but what really did it for me, was the beautiful websites that were being created by my favourite photographers. These websites are made for artists and creatives alike. Beautiful designs that were easily customizable. I bought a template, created my first site through Showit, and spent the next year teaching myself everything there was to know about designing a Showit website from the ground up. I am happy to report, this time around, there were a lot fewer tears! 

Once I was ready to build a brand that reflected my style (and more importantly my values,) I didn’t waste any time getting to work.  

I made a list of what I wanted my brand to stand for:

Creating Stress-Free Experiences For My Couples – Because your wedding should feel like the best day of your life, not just look like it in my photographs.

Making Sure People Feel Valued Above All Else – People Matter, and the things and people that matter to them, matter to me. 

Letting My Sense of Humor Show – I love to laugh, and I love to bring joy to those around me. I know when to make a joke and when to be quiet so that a moment can occur naturally. 

Capturing Couples with Authenticity – I will never ask you do to something in a photo that you wouldn’t do naturally. When you look back at your images, I want you to see YOURSELF in them. Not me, not that cool thing I did with the lights. YOU, and the love you share should be all that your image reflects. 

From there I began working on the words for my site. I didn’t want this to sound like all the other photographer websites in Alberta. I met with a copywriter (& dear friend) who helped me shape MY words in my own voice so my website would feel like a face to face conversation. From my references to F.R.I.E.N.D.S. to my favourite breakfast wrap from Tim’s – this website is me. 

The website design came together by researching elements of design and creating a new logo and style elements to reflect the elevated experience I provide for my couples. 8 years specializing in weddings has allowed me to refine my style to create consistently beautiful images with an editorial feel. I wanted to make sure that experience was reflected in the overall design of the website. 

Now, I plan to show up here on the blog more as well. More of my heart behind the sessions I am capturing paired with more of the love stories I get to share with my couples.

Thank you for sharing in this moment with me. I am so proud of the hard work that went into this website rebrand because I know that learning more about the heart I have for my business and the couples who trust me, was worth every minute spent working on putting this together. 

Now, if you will excuse me, I have some celebratory cocktails (and chocolate!) to get to…Cheers! 

Chloe xx